Quotes
"Lean in a mind set. Lean is not a list of things to do and it’s not a set of tools to use. Lean is a people-centered system committed to the continuous elimination of waste everywhere while adding value for customers. Change does not take place by edicts on the wall, but rather through everyday conversation. MDW does that!"
— Marcos Pavani



FAQ
WHO IS COMPETITIVE DYNAMICS INTERNATIONAL?
Competitive Dynamics International (CDI) is an international consulting / training company with offices in South Africa, Australia, Brazil, France, Germany, New Zealand, United Kingdom, India, Philippines, Czech Republic and United States. We focus on assisting organizations in improving their productivity and world class competitiveness through implementation of our Mission Directed Work Teams™ program.
WHAT IS MISSION DIRECTED WORK TEAMS?
The Mission Directed Work Teams™ (MDW) program is a company-wide work system created to transform an organization into a World-Class performer. MDW focuses on the introduction of proven “best practices” and enables shop-floor teams to realize their true potential. Each team functions as a “mini-business” focusing on their customer’s needs and empowered to meet them.
WHAT DISTINGUISHES MDW FROM OTHER PROCESS IMPROVEMENT OPTIONS?
CDI through its Mission Directed Work Teams™ program has earned a solid track record of successfully assisting scores of companies become Level 5 “World Class” organizations. By providing the processes, structure, resources and sustainability features, MDW creates meaning and purpose for employees in their place of work. MDW provides the melding of process improvement practices and committed and engaged people. The best processes in the world ineffectively deployed renders poor performance. Anyone can buy machines. People make the difference.
HOW IS PERFORMANCE MEASURED?
Each level and team in the organization tracks certain key performance measures. These are: Quality Speed Cost Safety People
HOW IS THIS DONE?
A clear “line of sight” is established between the organizational strategy and the contribution of each team. Goals are determined for each performance measure. Triggers (corrective action deployment) are also set to provide quick and decisive problem solving and solution implementation. Measures and improvement actions are reviewed daily by each team in short pre-shift meetings.
WHAT ABOUT ACCOUNTABILITY?
Performance measures demonstrate how we are doing. By creating a ‘visual workplace’ all can see and track; daily, weekly and monthly performance. In a visual workplace, poor performance is hard to hide and good performance properly recognized.
WHAT ABOUT TRAINING ?
Formal training is conducted with:
Training is of short duration with “on the job” application and coaching.
WHAT ABOUT TRAINING MATERIAL?
Support training material includes manuals and workbooks, facilitator guides, training slides (on compact disk or transparencies), and laminated posters. Our consultants are knowledgeable and seasoned and will assist you with any questions, which may arise.
IS MDW SUSTAINABLE?
Absolutely! This is definitely not the flavor of the month. MDW provides the structure, training, materials and support necessary to ensure sustainability. A key feature of MDW is formal external and/or internal audits, carried out regularly, to ensure the application of the new skills and the enculturation of those already learned. Each level of the organization is audited to help support this new, world class environment
RESULTS?
MDW delivers! Organizations that have employed MDW have experienced extraordinary results. Our prestigious client list demonstrates the breadth of MDW applications. Examples (contained on our website) provide specific evidence of the success companies are experiencing. In addition to bottom line results, MDW creates a culture of teamwork, participation and continuous learning.
WHO ARE SOME OF YOUR CLIENTS THAT I MAY KNOW OF?
Scores of companies around the world are employing MDW at many of their sites. Some of the larger companies you may be familiar with and demonstrate the wide range of application include: Miller Brewing, Rohm and Haas, Bridgestone, Distell, The CocaCola Company, bh billiton, Cadbury Schwepps, Nestle Foods, GKN Wheels, Chiron Vaccines, and Domino Lasers.
FURTHER INFORMATION:
Please contact the Competitive Dynamics International USA associate Jim McNeil by phone at 734-652-8888 or e-mail him at jimmcneil@cdi.biz